We believe early stage startups require a marketing foundation that consists of strategy, branding and positioning, and marketing operations along with all the necessary owned properties like website and social media profiles. Once in place, our team helps to achieve the awareness and revenue goals for the company through customized strategy and execution.
After we build the foundation, we focus on growth. As we hit goals, we shift gears to getting our clients set up with their first marketing hires and/or teams. We recruit, hire and train the individual(s) giving time, energy and peace of mind to founders.
Discovery & Planning (GTM, Soft-launch, pre-sales)
Analytics & KPI Planning, A/B & Multivariate Testing
Lead Management and Marketing Automation
Growth Marketing
Content and Social Media Marketing
PR, Media Relations, Partnership Management
Behind every action is a purpose-driven, profit-generating strategy. Our team reverse engineers consumers’ attention to determine not only the best way to communicate to customers but where and when to do so.
We believe well rounded marketing strategies achieve results which is why we’re committed to building your brand, securing your marketing foundation and implementing tactics for exponential growth.
We have a proprietary branding exercise designed for startups. The exercise allows founders to quickly and easily provide information to the team for further brand development.
Vision, Mission, Values
Competitive analysis
Persona development
Positioning architecture with brand personality and voice
Messaging architecture with initial copy for website, socials and more
Visual ID: logo, fonts, palette and more
Brandbook & guidelines
Content is an important part of every area of marketing. We dedicate an industry professional to your team that will ensure you spend less time thinking about your content and more time executing.
Content production: blogs, ads, ebooks, social media, infographics, testimonials, product demos, white papers, presentations, and more.
Design
Video
Copywriting
Monthly, weekly, daily execution of content plan
Publishing
Engagement
Monitoring
Community Management
PR and strategic communications must be a part of every startup strategy. With limited budgets for paid media, PR will help obtain the necessary reach for a launch.
Media relations, Influencer relations, and though leadership
We believe that building a strong technical foundation is key to success. Our comprehensive process allows us to quickly define the backend structure to support marketing programs.
CRM setup and activation
Evaluation of MarTech Stack and tools recommendation
Lead management strategy and implementation
An optimized and well planned digital marketing program fuels your brand. Our team works to build your presence across both web and email to stay in front of clients and prospects.
• Websites - responsive websites, web applications, eCommerce development, custom integrations
• Email Marketing Strategy - planning and execution for product, promotional, newsletter and nurture programs
Our paid media team works to create a plan that provides the baseline needs for a startup marketing plan while incorporating and testing innovative approaches to ad design/copy, and unique tactics.
• Search and display
• Paid social advertising
• Podcast
• Direct mail, out-of-home, television advertising
• Guerrilla and grassroots marketing
Whether in-person or virtual, events are a key component to early stage growth of most startups.
We work to determine what is best for your budget and timeline and execute with precision.
• Webinars
• Events from small and intimate to conferences
Our goal is to establish a perfect base for your first marketing hire and then transition to that individual.
At six months, we will evaluate if you are ready and if so we will manage the overall process to recruit, hire and train - giving you one less (BIG) thing to worry about.